ECSTATIC
DANCE
DEN HAAG
Ecstatic Dance Den Haag is a non-profit organization that holds ecstatic dance events in The Hague. They approached Taken By Storm to design a new corporate identity.
My role in this process was to create a visual style for the new corporate identity and to design and develop a mobile and web version of the website using WordPress.
The main challenge was to design a suitable website and mobile version that would attract people to attend their events and purchase tickets.
DEBRIEF
The client sent a message detailing the deliverables they requested and the visual style they liked. My colleagues explained ecstatic dance to me, as I was unfamiliar with the concept.
I felt it was important to first understand what it was, why people do it, and what the motivation behind it is. This allowed me, as a designer, to better empathize and understand the participants' reasons for engaging in it.
RESEARCH
I then started researching various
visuals, colors, and typography
that would best visualize the company's
goal and impact.
I converted these visuals
into different concepts
so that they could be presented to
the client in a clear and structured manner.
My visual research centered on imagery, inspiring a mandala motif that
I later refined for the final design.
Based on my research, I developed visual concepts where every color,
font, and graphic directly reflected the core meaning of Ecstatic Dance.
My visual research centered around images, which inspired a mandala motif
that I later refined and integrated into the final design.
IDEATION
Over three iterations, I transformed the existing site into a goal-driven platform. First, I restructured the navigation to boost ticket sales and introduced a 'What to Expect' page. Based on client feedback, the second iteration enhanced the atmosphere by adding music previews and location photos. Finally, I refined the typography and layout, clearly separating educational content from practical details to deliver a polished, high-fidelity design.
RESULT
The solution was to create a webpage that explains what
ecstatic dance is, what to expect during a ceremony,
and features a short playlist. To drive ticket sales, users are guided
toward upcoming events through strategically placed banners.
